Whether you’re a seasoned runner, a weekend jogger, or someone seeking everyday comfort, ASICS remains one of the most trusted names in performance footwear. Known for its Japanese precision engineering and innovation, ASICS has carved out a strong reputation in Singapore’s sports and lifestyle market. In this article, we’ll explore ASICS’ presence in Singapore, their popular product lines, and—perhaps most importantly—where to snag the best ASICS discounts and coupons in SG.

The ASICS Brand: A Legacy of Performance

ASICS, an acronym for the Latin phrase "Anima Sana In Corpore Sano"—a sound mind in a sound body—was founded in Japan in 1949. The brand has long been synonymous with quality running shoes, developed with scientific research and athlete feedback.

In Singapore, ASICS caters to a diverse market, offering footwear for road running, trail running, tennis, netball, walking, and general training. ASICS also has a line of lifestyle shoes that blend comfort and style for everyday wear.

ASICS Stores in Singapore

ASICS has several retail outlets and is also available through authorised distributors and department stores. Some of the most popular ASICS locations in Singapore include:

These outlets carry the latest collections and frequently feature in-store promotions, seasonal discounts, and loyalty rewards. The knowledgeable staff also assist with foot analysis and personalised fitting advice, making shopping more tailored to your needs.

Top ASICS Products in Singapore

1. ASICS GEL-KAYANO Series

A favourite among overpronators and long-distance runners, the Kayano range offers premium stability, cushioning, and comfort. The latest models feature FF BLAST™ Plus Eco foam for softer landings and improved energy return.

2. ASICS GEL-NIMBUS Series

Designed for neutral runners, the Nimbus series is ideal for marathon training or everyday mileage. With a breathable engineered mesh upper and PureGEL™ technology, this model delivers a plush, cloud-like run.

3. ASICS NOVABLAST

Popular among younger runners and those looking for something more responsive, the Novablast is lightweight and springy—ideal for speedwork and city running.

4. ASICS GEL-CUMULUS

A versatile and affordable daily trainer, the Cumulus balances comfort and durability. It’s a go-to option for both new and seasoned runners in Singapore.

Where to Find ASICS Discounts in Singapore

In a city known for its fast-paced lifestyle and shopping savvy, it’s no surprise that Singaporeans love a good deal. Here's where you can score ASICS shoes and gear at discounted prices:

1. ASICS Online Store – SG Site

Check the official ASICS Singapore website for flash sales, seasonal promotions (such as mid-year or year-end sales), and exclusive online-only discounts. Signing up for their newsletter often gives you access to 10–15% off your first purchase.

2. Lazada & Shopee Official ASICS Stores

ASICS has official flagship stores on both Lazada SG and Shopee SG, where discounts can reach up to 50% off during sale periods like 9.9, 11.11, and Black Friday.

Look for:

3. Factory Outlets

Visit the ASICS Outlet at IMM (Jurong East) or Changi City Point for end-of-season stock at up to 60% off. These outlets carry past-season models at a fraction of the cost, making them perfect for budget-conscious shoppers.

4. Sports Retailers

Major sports chains like Royal Sporting House, Foot Locker, and JD Sports often carry ASICS and provide occasional markdowns. They may also offer storewide vouchers or bank card promotions during special events.

5. Credit Card and Loyalty Programme Discounts

Banks like DBS, UOB, and OCBC frequently run cardmember deals that offer 10–20% off at ASICS or participating sportswear retailers. If you're part of a rewards programme (like CapitaStar), you may also redeem points for cash rebates at ASICS stores in CapitaLand malls.

When to Shop for ASICS Deals

For savvy shoppers, timing is everything. Here are the best times to look for discounts:

During these periods, you’ll find storewide discounts, special gift-with-purchase deals, and additional markdowns on outlet items.

Tips for Buying ASICS in Singapore

  1. Try before you buy. Even if you're planning to purchase online, try the shoes in-store to ensure the fit is right.

  2. Use foot-scanning services offered at ASICS stores to identify your gait type. This helps you choose the best model for your running style.

  3. Stack your discounts. Combine store promotions with bank vouchers, loyalty points, or online codes for greater savings.

  4. Check return policies. Ensure you’re aware of return or exchange policies, especially for online purchases.

ASICS: Supporting a Healthy Lifestyle in SG

Beyond footwear, ASICS in Singapore also promotes a lifestyle centred on movement and mental well-being. The brand sponsors local running events and offers training support through its ASICS Run Club—a free platform for group training, virtual runs, and expert coaching.

In a city where stress and sedentary lifestyles are common, ASICS’ “Sound Mind, Sound Body” philosophy resonates well with Singaporeans. Their products support everything from personal fitness goals to marathon dreams.

Final Thoughts

ASICS continues to deliver reliable, innovative footwear for runners and fitness lovers in Singapore. With a growing presence across retail and online platforms, it’s easier than ever to find the perfect pair of ASICS shoes to match your lifestyle. Even better, there are plenty of opportunities to save through official discounts, promo codes, and outlet sales.

So, whether you’re preparing for your next 10K, upgrading your gym gear, or just walking through the city in comfort—keep ASICS and Singapore’s many discount opportunities in mind.

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