Football, or soccer as it’s sometimes referred to in other parts of the world, is more than just a sport in Singapore—it’s a shared passion that brings people together from all walks of life. And when it comes to top-tier football, the English Premier League (EPL) reigns supreme. Whether you’re a die-hard Liverpool supporter, a loyal Manchester United fan, or simply enjoy the thrill of the beautiful game, Singapore offers plenty of ways to engage with the Premier League. From official merchandise and live match screenings to restaurant promotions and football-themed discounts, the love for football is everywhere. Here's a look at how Singaporeans are celebrating Premier League season—and how to enjoy it while saving money.

The Premier League Obsession in Singapore

Singapore’s love affair with the English Premier League has stood the test of time. With a strong British colonial history and an English-speaking population, it’s no surprise that EPL clubs have garnered a huge following across the island. On weekends, you’ll find bars and restaurants filled with fans clad in jerseys, singing club anthems, and passionately debating referee decisions.

Cable and streaming services like StarHub and Singtel offer comprehensive EPL packages that bring every goal and dramatic moment right into living rooms. Schools, companies, and community centres organise fantasy football leagues, while local futsal pitches are constantly booked by friends reenacting the magic they see on screen.

Where to Catch the Premier League Action in Singapore

Watching football with fellow fans is an experience like no other. Singapore boasts numerous venues that cater to this demand:

  • Harry’s Bar: Known for its vibrant atmosphere, Harry’s regularly screens Premier League games and often offers food-and-drink bundles during match nights.

  • Mischief at Esplanade: A favourite among younger crowds, this riverside bar mixes American and Asian cuisine with football nights and happy hour deals.

  • Boomarang Bistro & Bar: Located at Robertson Quay, Boomarang is a go-to for sports fans, offering large screens and a great selection of beers.

  • McGettigan’s Clarke Quay: An Irish pub that’s synonymous with football, offering beer buckets and group deals during live games.

Football Merchandise in Singapore – And Where to Get Deals

True fans don’t just watch the game—they wear it. Jerseys, scarves, flags, caps, and even Premier League-themed phone covers are hot sellers in Singapore. Fortunately, discounts on merchandise pop up frequently, especially around the start and end of each season or during key events like the January transfer window.

Where to shop for EPL merchandise and save:

  1. Weston Corp – A well-known sports retailer in Singapore, often has discounts on official jerseys and boots during sales seasons.

  2. Decathlon – While not EPL-specific, you’ll find football gear at lower prices suitable for fans who also play.

  3. Lazada & Shopee – These e-commerce platforms regularly host flash sales on official merchandise, often bundled with vouchers and free shipping.

  4. Adidas & Nike Stores – These brand stores sometimes run club-specific promotions, especially during kit launches or festive periods.

Discounts at Food & Beverage Outlets During EPL Season

As football matches often stretch into the wee hours due to the time difference, many bars and cafes entice fans with late-night promotions. Some even offer free drinks or appetisers when your supported team scores or wins.

Top deals include:

Apps like Fave and Chope offer dining vouchers and cashback deals that football fans can use at participating venues. It’s a win-win: catch the game live and dine at a discount.

Football and Fitness: Stay Active Like the Pros

Inspired by your favourite Premier League stars? You’re not alone. Many Singaporeans are now more motivated to hit the gym or the pitch. Fitness brands and gyms often run football-themed promotions, encouraging fans to get active.

Examples include:

  • Futsal Arena at Yishun and The Cage at Kallang offering discounted bookings during major match weekends.

  • Fitness First and True Fitness providing football-themed group classes or training inspired by professional football regimens.

  • SportSG offering discounts or rewards for those participating in football programmes through ActiveSG credits.

The Rise of Fantasy Football and Online Deals

Fantasy football leagues have grown rapidly in popularity in Singapore, with office leagues and online groups creating friendly competition and deeper engagement with the EPL.

What’s even better? Some local online platforms now offer fantasy league prizes, such as vouchers, match tickets (for live screenings), or branded merchandise for weekly and monthly winners. Keep an eye on online communities and social media groups for such giveaways.

How to Stay Updated on the Latest Deals

To ensure you don’t miss out on the latest football-related promotions:

  • Subscribe to newsletters from retailers like JD Sports or Weston Corp.

  • Follow your favourite sports bars on Instagram or Facebook.

  • Join Telegram channels or WhatsApp groups dedicated to football fans in Singapore.

  • Set alerts on e-commerce apps for price drops on your favourite club gear.

Final Thoughts

In Singapore, the Premier League is more than just a weekly broadcast—it’s a culture, a passion, and a lifestyle. The excitement of the game resonates in pubs, cafes, shopping malls, and even in home living rooms. And while being a football fan is thrilling in itself, scoring discounts on merchandise, meals, and match experiences makes it even better.

Whether you’re catching Liverpool vs Arsenal at a rooftop bar, shopping for the latest Chelsea jersey, or ordering pizza while you root for Manchester City from your sofa, there’s always a way to enjoy the Premier League season in style—and with savings. So put on your club colours, round up your mates, and take full advantage of the football fever gripping Singapore.

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