Football, often referred to as the "beautiful game," has won hearts across the globe, and Singapore is no exception. While the country may not yet rival Europe or South America in producing elite football talent, Singapore boasts a passionate football community, strong local clubs, and fans who follow the English Premier League, UEFA Champions League, and international tournaments religiously.

From playing in community fields to watching matches live in cafés and buying jerseys at retail stores, football in Singapore is more than just a sport—it’s a lifestyle. What makes it even better? Football lovers can enjoy great discounts on merchandise, equipment, match screenings, and events—if they know where to look.

Let’s explore the football culture in Singapore and discover how fans can save while enjoying the game.

The Love of Football in the Lion City

Football has deep roots in Singapore, thanks to the country’s British colonial history. Generations have grown up watching the English Premier League on weekends, with many supporting top clubs like Manchester United, Liverpool, Chelsea, and Arsenal. In recent years, interest in other leagues—such as La Liga, Serie A, and the Bundesliga—has also grown.

Locally, the Singapore Premier League (SPL) continues to foster domestic talent, with clubs such as Lion City Sailors and Albirex Niigata Singapore FC drawing loyal support. Youth academies and community outreach programmes also aim to inspire the next generation of footballers.

Whether you're a die-hard supporter or a casual player, football remains a powerful cultural and social force in Singapore.

Where to Watch Football in Singapore

For fans who love the thrill of a live match, several venues and platforms in Singapore make it easy to catch the action:

1. Home Viewing with Discounts

Major broadcasters like StarHub and Singtel offer live sports bundles that include Premier League and Champions League coverage. Look out for:

  • Discounted packages during football season

  • Free trial periods for new subscribers

  • Bundle deals that combine football with other sports and entertainment content

2. Sports Bars and Cafés

Venues such as Mischief (Esplanade), Boomarang (Robertson Quay), and Harry’s frequently screen live matches. Promotions often include:

  • Happy hour deals during game time

  • 1-for-1 drinks and appetisers

  • Football quiz nights and prize giveaways

3. Community Centres and Football Clubs

Some local community clubs offer match screenings for major games, creating a family-friendly environment for fans to gather.

Where to Buy Football Gear and Apparel (with Discounts)

Looking for your favourite team’s jersey or new boots for weekend matches? Singapore offers a wealth of sports retailers—many of which run regular promotions:

1. Decathlon Singapore

Perfect for beginners and amateur players. Decathlon offers affordable football boots, training kits, shin guards, and goalposts. Look out for:

2. Weston Corporation

One of the most well-known stores for football merchandise. Stocking everything from official club kits to limited-edition boots, they frequently hold:

  • Storewide discounts during major tournaments (World Cup, Euro)

  • Clearance sales for older season kits

  • Loyalty rewards for regular customers

3. JD Sports and Sports Direct

Popular for branded football apparel (Nike, adidas, Puma), these stores often run:

4. Online Marketplaces

Sites like Lazada, Shopee, and Zalora often stock official merchandise, boots, and accessories with promo codes, cashback deals, and free delivery offers.

Finding Football Discounts on Asian-Promotions

If you want a central place to find the best football-related deals in Singapore, Asian-Promotions is the go-to platform. It curates:

Whether you're after new boots or looking for match-night deals, Asian-Promotions helps you spend less while enjoying more.

Download the Asian-Promotions app to get instant alerts, filter by football-specific offers, and explore curated promotions for fans across Singapore.

Local Football Events and Programmes

Singapore supports grassroots football through local leagues, youth academies, and community events. Here are a few popular initiatives:

  • ActiveSG Football Academy – Government-backed youth training programmes

  • FAS Women's Premier League – Growing support for women’s football

  • Sunday leagues and corporate football tournaments – Great for amateurs and office teams

Look out for discounts on registration fees, team kits, or coaching programmes, especially during sign-up periods or school holidays.

Football Gifts and Memorabilia

If you're shopping for a football fan—or treating yourself—you’ll find great deals on gifts like:

  • Club scarves, mugs, or phone accessories

  • Collectibles like signed footballs or posters

  • FIFA video games or football-themed board games

Retailers often run sales before Father’s Day, Christmas, or major tournaments, offering bundle discounts or free gifts with purchases.

Tips to Save as a Football Fan in SG

  1. Join loyalty programmes – Sports stores like Decathlon or Weston offer points or discounts for repeat customers.

  2. Use student or NS discounts – Many outlets accept tertiary student cards or NS passes for extra savings.

  3. Buy during international tournaments – World Cup and Euro season means big sales on gear and memorabilia.

  4. Check Asian-Promotions weekly – Stay ahead of surprise flash deals on everything from jerseys to sports bar packages.

  5. Follow your favourite stores on social media – They often announce early access sales and promo codes on Instagram or Facebook.

Conclusion

Football in Singapore isn’t just about playing the game—it’s about living the lifestyle. Whether you’re catching Premier League matches with friends, buying your child their first pair of boots, or collecting jerseys from your favourite club, there’s no need to pay full price.

With platforms like Asian-Promotions, and retailer loyalty programmes, it's easy to find deals on football gear, apparel, screenings, and community programmes. The discounts are there—you just need to know where to look.

So grab your kit, gather your friends, and enjoy the game. Just remember: saving money doesn’t mean compromising on passion. Football is for everyone—and so are the deals.

Explore TBTD Today!

Grab the Best Flight Deals Now

Grab the Best Hotel Deals Now

Grab the Best Car Rental Deals Now

Grab the Best Bus Ticket Deals Now

Grab the Best Airport Transfer Deals Now

Grab the Best Adventure Tour Deals Now

Grab the Best Train Ticket Deals Now

Grab the Best Cruise Ticket Deals Now

Explore ES Today!

Explore ES Today for the Best Discounts & Promotions!