In a market flooded with fashion retailers, The Closet Lover (TCL) has carved out a unique identity as a beloved Singapore-based fashion label, known for its elegant, feminine designs and unwavering commitment to comfort, quality, and community. Founded by sisters Bree and Bertilla, TCL has grown from a humble blogshop into a household name among fashion-savvy Singaporeans.

As 2025 unfolds, TCL is not just about aesthetics — it's also about value. With frequent promotions, membership perks, and online-exclusive discounts, The Closet Lover makes it possible to stay stylish without straining your wallet. Here's a detailed look at the brand, its appeal, and the best ways to save on your next TCL purchase in Singapore.

The Story Behind The Closet Lover

The Closet Lover was founded with the vision of making fashion both empowering and accessible. While the brand's designs are notably chic, what sets TCL apart is its devotion to inclusivity. From relaxed dresses to work-ready tops and versatile culottes, the collections are thoughtfully crafted to cater to women of all shapes, sizes, and lifestyles.

The founders have often emphasised community-driven fashion, launching designs inspired by customer feedback and collaborating with everyday women to showcase their collections.

Why The Closet Lover Stands Out

In an era of fast fashion, TCL is a refreshing presence that balances trend and timelessness. Key highlights of the brand include:

  • Homegrown authenticity: Proudly Singaporean, with attention to Asian body types and local preferences.

  • Quality over quantity: Each piece is designed with longevity in mind, using high-grade fabrics and careful construction.

  • Thoughtful collections: New releases are curated around themes, occasions, or seasons, ensuring relevance and variety.

  • Inclusive sizing: TCL offers a broader range of sizes than many local competitors, giving more women access to stylish options.

Where to Shop: Physical Stores and Online Convenience

TCL operates several retail outlets across Singapore, including popular shopping spots like 313@Somerset, Bugis Junction, and Jewel Changi Airport. For those who prefer shopping from home, their official website (www.theclosetlover.com) provides an intuitive and seamless experience, complete with size guides, styling notes, and lookbooks.

The e-commerce platform is mobile-friendly and regularly updated with the latest launches and discount offers. There’s also an international shipping option, which allows regional fans to access their favourite Singaporean fashion label.

Membership Perks: TCL Rewards Programme

For regular shoppers, the TCL Rewards Programme is the best way to enjoy exclusive savings. Here’s how it works:

  • Points system: Earn points with every purchase (online or in-store).

  • Redemption: Points can be exchanged for discounts on future purchases.

  • Tiered perks: As you shop more, you move up tiers for even better rewards like early access to collections, birthday discounts, and surprise gifts.

In 2025, TCL has expanded its programme to include VIP events, personalised recommendations, and style previews. Signing up is free, and the benefits begin almost immediately.

How to Catch The Closet Lover Discounts in 2025

Fashionistas in Singapore know that with TCL, you rarely have to pay full price — if you know where to look.

1. Online-Exclusive Promotions

The Closet Lover’s website often features online-only sales, including:

Pro tip: Keep an eye on TCL’s homepage banners and countdown timers, which often indicate time-limited deals.

2. Seasonal and Festive Discounts

During key seasons, The Closet Lover unveils generous discounts on selected collections. In 2025, look forward to:

Student and Birthday Discounts

Students with valid ID can enjoy occasional promotions, either via TCL’s website or in-store pop-ups. Furthermore, birthday month vouchers are sent to loyalty members, allowing you to treat yourself to a discounted wardrobe refresh.

Collaborations and Limited Editions

TCL often partners with local creatives, influencers, and even wellness brands to release limited-edition pieces. These collaborations may come with exclusive discounts for early birds or newsletter subscribers.

For example, a recent capsule collection with a popular lifestyle blogger featured pre-order-only discounts and personalised thank-you notes for each customer.

How to Stay Informed on TCL Sales

Don’t want to miss a good deal? Here's how you can stay in the loop:

  • Subscribe to the newsletter: You’ll get first dibs on new drops, style tips, and exclusive offers.

  • Follow TCL on Instagram and Facebook: Flash sales and giveaways are often announced here first.

  • Enable app notifications: TCL's mobile platform sometimes offers in-app-only discounts or push-notification promos.

  • Join their Telegram channel: Instant updates on restocks, promo codes, and styling events.

Delivery and Return Perks

Online shoppers in Singapore enjoy free delivery with minimum spend, typically around SGD 80. TCL also offers hassle-free returns and exchanges, ensuring you’re never stuck with the wrong fit or item.

During major sale periods, they may offer sitewide free shipping, sometimes paired with mystery gifts or free accessories.

Conclusion: Style Meets Smart Spending

The Closet Lover continues to shine as one of Singapore’s leading fashion labels, combining style with sensibility. As 2025 progresses, savvy shoppers will find countless ways to enjoy their favourite designs at wallet-friendly prices — whether it’s through app-exclusive promos, member rewards, or seasonal deals.

So, whether you’re dressing for brunch, the office, or a romantic dinner, let TCL help you do it in style — and with a sweet discount.

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