Watches are more than just time-telling devices—they are expressions of personality, status, and style. In Singapore, a cosmopolitan city where fashion meets function, the watch market is thriving. Whether you're shopping for a classic luxury piece, a rugged sports model, or a trendy smartwatch, Singapore offers a wide variety of choices to suit every taste and budget.

However, buying a watch doesn't always have to mean paying top dollar. With a little savvy, you can tap into exclusive discounts, seasonal promotions, and online deals that make owning your ideal timepiece more affordable than ever.

This guide explores the watch culture in Singapore, popular brands, where to shop, and—most importantly—how and where to find discounts in 2025.

Watches in Singapore: A Blend of Fashion and Function

Singaporeans have a keen appreciation for style and practicality, and watches are often seen as the perfect accessory that combines both. From professionals sporting elegant Swiss-made wristwatches to students wearing smart fitness trackers, there’s a watch for every wrist in Singapore.

Popular categories include:

Whether you're looking for timeless elegance or cutting-edge technology, Singapore’s watch retailers stock an impressive range of international brands.

Where to Buy Watches in Singapore

Singapore offers a mix of physical retail stores and online platforms, each with unique advantages:

Authorised Retailers and Boutiques

These include:

  • The Hour Glass

  • Cortina Watch

  • Sincere Fine Watches

  • City Chain

  • H2 Hub

Buying from an authorised retailer ensures authenticity, warranty coverage, and in-person service.

Online Marketplaces

Trusted e-commerce platforms include:

  • Lazada SG

  • Shopee SG

  • Amazon Singapore

  • Watchspree

  • Chrono24 (for luxury watch resellers)

Many of these websites offer exclusive online deals, free shipping, and installment payment options—ideal for bargain hunters.

How to Save: Watch Discounts in Singapore

Watches in Singapore can range from under $50 to well over $50,000. But there are many smart ways to secure the best deal on your desired watch:

1. Look for Seasonal Sales and Public Holiday Promotions

Retailers in Singapore frequently run promotions around major events and shopping festivals. Watch for:

Luxury watch boutiques may offer discreet discounts or throw in complimentary services such as engraving or cleaning during these seasons.

2. Use Bank Promotions and Installment Plans

Many watch retailers partner with banks to offer:

  • Interest-free instalments (up to 12–24 months)

  • Additional discounts for specific cardholders

  • Cashback when using apps like ShopBack, RebateMango or FavePay

Pro Tip: Some promotions are stackable with in-store deals.

3. Shop Online for Lower Prices and Flash Deals

Online stores often provide:

Websites like Watchspree and Lazada regularly feature branded watches at discounted rates—sometimes up to 70% off the recommended retail price.

4. 2024–2025 Watch Promotions in Singapore (Featured on Asian-Promotions)

Over the past year, shoppers in Singapore have seen some impressive watch deals—many of which were curated and listed by Asian-Promotions, a trusted regional platform for discovering authentic deals.

Here are some standout campaigns from 2024 and early 2025:

  • Fossil Warehouse Sale (Nov 2024) – Up to 70% off men’s and women’s fashion watches

  • City Chain 12.12 Mega Sale – Discounts on Seiko, Casio, Citizen with extra vouchers for app users

  • Valentine’s Day (Feb 2025) – Exclusive couples’ watch bundles from Daniel Wellington and Olivia Burton

  • Lazada CNY Flash Sale – Time-limited discounts on smartwatches including Fitbit and Huawei

All these offers were featured on Asian-Promotions, helping users find authentic timepieces at reduced prices with verified links and promo codes.

Tip: Download the Asian-Promotions app to receive real-time updates and early access to flash sales from top watch retailers.

Other Smart Shopping Tips

  • Subscribe to retailer newsletters – Get early access to sales and member-only prices.

  • Follow brands on social media – Watch brands sometimes announce secret sales or Instagram-exclusive codes.

  • Use price comparison tools – Check multiple platforms before purchasing.

  • Buy during off-season – For example, winter models may be cheaper in summer.

Best Value Brands for Every Budget

If you're budget-conscious but want quality, consider these trusted names:

Under $150

  • Casio (including G-Shock and Edifice)

  • Timex

  • SKMEI

$150–$500

  • Seiko

  • Citizen

  • Fossil

  • Swatch

$500–$2000

Conclusion: Style Meets Savings

Watches remain an essential part of everyday life in Singapore—whether for function, fashion, or fitness. With hundreds of options available, it pays to shop wisely.

From high-end Swiss craftsmanship to smart, stylish tech, there’s a watch out there for every need and budget. And with the rise of platforms like Asian-Promotions, it has never been easier to stay informed about genuine discounts and limited-time deals from Singapore’s top watch retailers.

So the next time you're ready to upgrade your wrist game—make sure you check for a deal first. Because in the world of watches, time really is money.

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